I've been crafting beautiful designs, creating clever marketing campaigns, and writing spell-binding copy for over ten years. Take a look at some of my previous projects, then get in touch to tell me about your next big idea and I'll help you turn it into a masterpiece.
‘Create something different!’ they said. ‘We want something BOLD!’ they bellowed. ‘We want to save the world!’ they... erm, no they didn’t.
This eco friendly popcorn bag and POS needed to stand out in a busy American cinema chain. With it’s striking typography and good use of white space, it was the perfect solution.
Project completed on behalf of a design agency in Nottingham.
What comes to mind when you think of debt management? Positive messaging, vibrant colour palette, happy photography? Probably not. Which is why the PayPlan rebrand was so refreshing, and so right.
People in debt don’t need to be told how difficult it is to be in debt, they need to be told that they can take back control, shown how to do it, and get on with living their life again. PayPlan listened to their customers, thought about their brand, then asked me to pull all their ideas together.
NOTTINGHAM TRENT UNIVERSITY
I love words, I use them a lot. I believe you can paint a true picture of a person with just a thousand words. Well, 509 to be exact.
Whilst working for a design agency in Nottingham, I was tasked to create some concepts for the psychology courses at Nottingham Trent University. They chose the faces campaign, but I do like to delve deep into my mind for these things.
CHRISTMAS SOCIAL MEDIA CAMPAIGN
Christmas, what a great time of year! Well, I think so. But I’m not struggling with debt, or my mental health.
There’s lots of pressure at Christmas to spend, spend, spend, in order to show your love, but what if you can’t afford it? The consequences can be costly, not just on your finances but also on your health.
PayPlan asked me to think about this and create a social media campaign to show that health and happiness is more important than handing out gift after gift after gift.
So I wrote a poem, then I animated it and here it is.
PayPlan & SANE Happy New Year message
ARC PARTNERSHIP BRAND DEVELOPMENT
Arc Partnership were happy with their logo but it didn’t help them stand out from the crowd, so a forward facing brand identity was needed - that’s where I came in.
We all know that there is more to branding than logo design, so the team at Arc Partnership let me take the lead on moving their brand to where it needed to be.
EAST MIDLANDS TRAINS
‘Tickets please!’, haha. ‘No really, tickets please! We want to sell MORE TICKETS!’
Whilst working for East Midlands Trains’ chosen design agency I was often tasked with creating their marketing literature, exhibition stands, POS and email comms.
I even designed all their internal comms materials too.
PAYPLAN PLUS REBRAND & WEBSITE
If you’re in a debt plan, what can you do to stay on top of your finances? Log in to the PayPlan Plus website.
This secure site, for PayPlan clients to monitor the progress of their plans, used to stand alone from the PayPlan brand, until I was tasked with recreating it.
VIDEOS - VARIOUS
What stands out more on social media than a striking image? A striking image which moves of course.
Whether I’m creating a short video for social media, a showcase piece to play at a party, or a product promotional video to use in meetings, video is a perfect medium to get your message across with speed and impact.
Sunesis New Product Teaser Video
Sunesis New Product Teaser - Mini 1
Sunesis New Product Teaser - Mini 2
Lungfish Architects - Party Video 2018
PayPlan Plus - B2B Promotional Video
Plan Finder - B2B promotional video
OUT OF INTEREST - ONLINE CAMPAIGN
PayPlan asked ‘Out of Interest, what would happen to you when rates go up?’
A huge amount of respondents wouldn’t be able to cope, so they created an online tool to help people be prepared, and then asked me to design the platform to promote it.